Airline issues apology within 24 hours after viral post shows 100% of Jammu & Kashmir as part of Pakistan, triggering diplomatic calls and boycott demands.

State-owned Nepal Airlines faced sharp global backlash after a social media post carried a “network map” that incorrectly showed 100% of Jammu and Kashmir and Ladakh as part of Pakistan. The airline apologized within 24 hours, calling the depiction a “cartographic inaccuracy.”
The controversy erupted on April 30 after the airline shared the route map online. The image quickly went viral across platforms including X and Facebook, drawing widespread criticism from Indian users and observers.

As outrage intensified, the hashtag #BoycottNepalAirlines trended, with users urging India’s Ministry of External Affairs and the Aviation Ministry to register a formal diplomatic protest with Nepal.
Many social media users also pointed to India’s long-standing economic and strategic support to Nepal—ranging from employment opportunities for lakhs of Nepali citizens to trade access, fuel supplies, infrastructure funding and disaster assistance— arguing the error was both insensitive and avoidable.
Among those criticizing the airline was Khesari Lal Yadav, who questioned whether the depiction was accidental or intentional.
“This isn’t a trivial matter; it appears provocative,” he said in a post, reflecting a sentiment echoed widely online.
Facing mounting criticism, Nepal Airlines swiftly deleted the post and issued a formal apology.
“We sincerely apologize for the error in the network map… The map contained significant cartographic inaccuracies regarding international boundaries,” the airline said, adding that the depiction did not reflect its official stance or that of the Nepal government.
The carrier confirmed that an internal review had been ordered and reiterated that it “deeply values” its relationships with regional partners, expressing regret for any offence caused.
The episode comes at a sensitive time for the airline, which is seeking to expand its footprint in India. In March 2026, Nepal Airlines announced plans to scale up operations on the Kathmandu–Delhi route — from one daily flight to 10 weekly services — underscoring India’s importance to its growth strategy.
The controversy has now cast a shadow over those ambitions, highlighting how geopolitical sensitivities continue to intersect sharply with corporate communication in the region.

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