MICA Appoints Prof. Dr. Ruchi Tewari as Chief Marketing and Experience Officer

Ahmedabad: MICA, the Ahmedabad-based institution specialising in strategic marketing and communications, has elevated Prof. Dr. Ruchi Tewari to the position of Chief Marketing and Experience Officer (CMXO). The appointment is intended to strengthen the institute’s brand positioning and enhance the experience of its students, alumni and other stakeholders.

Dr. Tewari brings more than 25 years of professional experience in higher education, strategic communication, business ethics, corporate governance and cross-cultural communication. She holds a PhD in Management, with research focused on corporate social responsibility (CSR) communication in India’s information technology sector. Her academic qualifications also include an MPhil and a master’s degree in English Literature.

Throughout her academic career, Dr. Tewari has been associated with several prominent educational institutions, including IIM Ahmedabad, IIM Rohtak, the National Rail and Transportation Institute (NRTI) and the Entrepreneurship Development Institute (EDI). Her areas of specialisation include strategic communication, CSR, business ethics and technology-mediated human communication.

Her academic contributions extend to research and publications. Dr. Tewari has authored more than 40 peer-reviewed research papers and multiple book chapters. She has also co-authored books on strategic communication and partnership building. Her research has featured at international conferences and forums, including those organised by the International Association for Media and Communication Research (IAMCR) and the Academy of Marketing Science (AMS).

Her scholarly work examines contemporary issues at the intersection of communication, technology and human behaviour, including emotional intelligence, digital behaviour and algorithmic media.

Alongside her academic and research activities, Dr. Tewari has conducted more than 1,000 hours of corporate training for academic and industry professionals. Her training expertise covers effective communication, critical thinking, strategic storytelling and crisis communication. She has also participated in faculty development initiatives and worked as a trainer for organisations including the Indian Space Research Organisation (ISRO) and MGLI.

Reacting to her appointment, Dr. Tewari described the new responsibility as both a matter of pride and a significant professional commitment. She emphasised the need to strengthen MICA’s brand, improve the experiences of learners and alumni, and deepen its engagement with industry, academia and society.

Her elevation adds a leadership dimension to MICA’s efforts to advance its institutional identity and stakeholder relationships. The institute focuses on developing expertise in marketing, communications, creativity and leadership through education, research and industry engagement.