Kerala launches 'lipstick-free campus' initiative for school students

Kerala's Child Welfare Committee has rolled out a statewide awareness initiative targeting the growing use of cosmetic products by school students, with the first phase of the campaign launched in Kollam.

The move follows reports from schools that children are increasingly bringing makeup products to classrooms and using them during school hours.

At the campaign launch held at Mayyanad Higher Secondary School, teachers highlighted a noticeable rise in students carrying beauty products and applying them on campus.

Authorities said the initiative was prompted by concerns over the health effects of cosmetic ingredients on children.

According to officials, previous findings from the health department had flagged the presence of certain substances in cosmetics that could pose serious health risks, including a possible link to intestinal cancer.

The campaign is also based on observations from a study by the Regional Cancer Centre (RCC), Thiruvananthapuram, which reportedly noted an increase in intestinal cancer cases among children in Kollam, Ernakulam, and Kozhikode.

Officials explained that commonly used products such as lipsticks, eyeliners, face creams, blushes, and eyeshadows may contain heavy metals like mercury and cadmium.

Prolonged exposure to these substances can affect various body systems and has been associated with allergies, hormonal disturbances, developmental issues, and other health complications.

Health experts involved in the program noted that children face greater risks because their skin absorbs chemicals more easily than adults, allowing potentially harmful substances to enter the body more quickly.

To address these concerns, awareness sessions will be conducted in schools to educate students about the potential consequences of regular cosmetic use.

Educational institutions completing the program with support from health professionals will be recognized as "lipstick-free campuses."

The outreach effort will extend beyond students. Parents will also participate in awareness activities designed to promote understanding of the health concerns associated with cosmetic products.

Officials said the campaign will be expanded to community settings as well, including residential associations, Kudumbashree units, and other local groups, to broaden public awareness.

The initiative has also drawn attention to the sale of cosmetic items in the vicinity of schools. Authorities said the Child Rights Commission has recommended enhanced inspections and wider implementation of the awareness drive throughout the state.