IIT Delhi launches six-month online executive program in brand management

IIT Delhi has announced a new six-month online Executive Programme in Brand Management, opening registrations until Nov 29, under its Continuing Education Programme (CEP).

The institute says the course is intended for learners looking to strengthen their skills in strategic communication and modern branding practices.

The live sessions will run from Jan 25, 2026, to July 19, 2026, with classes held every Sunday from 10:30 am to 12:30 pm. CEP, IIT Delhi, will issue the completion certificate.

The curriculum includes 17 modules that cover areas such as core branding principles, strategic brand building, consumer segmentation, integrated communication, and innovation.

Participants will also study luxury and global branding, digital strategy, AI-enabled branding techniques, and leadership linked to organizational culture.

A capstone project forms the core assessment requirement, allowing learners to develop a full brand strategy using concepts taught in the course.

IIT Delhi requires a minimum of 70% attendance and successful completion of the project to qualify for certification.

Eligibility criteria include passing Class 10 and 12, along with holding a three-year undergraduate degree in any field from a recognized university.

Applicants must also have basic Excel skills. The program is open to graduates, professionals, and individuals planning a shift toward brand strategy roles.

The total fee is ₹120,000 plus 18% GST, payable in two installments of ₹80,000 and ₹40,000. The application fee is ₹1,500, which is non-refundable.

Applicants can register through the IIT Delhi CEP portal by selecting the Executive Programme in Brand Management, signing in with Gmail or Microsoft credentials, completing the required details, and paying the application fee.

According to the institute, the program will benefit fresh graduates and professionals in advertising, PR, and digital marketing, as well as those from non-marketing fields who want to enter branding-focused careers.

Possible career paths include roles such as Brand Executive, Brand Strategist, Digital Marketing Specialist, Social Media Manager, Assistant Brand Manager, Communication Planner, and Content Strategist in sectors like FMCG, retail, media, technology, fashion, healthcare, and e-commerce.