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Cross-Border Diplomatic Engagement: The Issue of Competence and Global Image

India’s active participation in regional and global forums like ASEAN, G20, and BRICS highlights both the opportunities and challenges in projecting diplomatic competence and credibility

Deeksha Upadhyay 28 October 2025 13:16

Cross-Border Diplomatic Engagement: The Issue of Competence and Global Image

India’s recent participation in high-level diplomatic events — including ASEAN, East Asia Summit, BRICS+, and UNGA sessions — underscores its growing engagement in multilateral platforms amid global geopolitical flux.

However, as India expands its diplomatic footprint, concerns emerge over the competence, coordination, and consistency of its cross-border engagements — vital for sustaining India’s global image as a stable, credible, and principled power.

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Background

  • India’s diplomacy in the post-2020 era has become increasingly multi-vectoral — balancing ties with the U.S., Russia, ASEAN, Africa, and the Global South.
  • With shifting power dynamics and growing fragmentation in global governance, India’s foreign policy strategy now emphasizes strategic autonomy, issue-based partnerships, and leadership in the Global South.
  • Events like the G20 Presidency (2023) and India’s growing influence in ASEAN dialogues have enhanced visibility but also exposed capacity and coordination challenges.

Core Issue: Competence & Image

  1. Diplomatic Competence:
    • Effective diplomacy requires institutional continuity, language skills, and regional expertise.
    • India’s limited diplomatic cadre (around 1,000 officers in the IFS) is stretched thin across multiple global commitments, raising concerns about institutional capacity.
  2. Image Management:
    • India’s soft power narrative — democracy, diversity, and development — must align with domestic governance indicators (press freedom, human rights, social harmony) to maintain credibility abroad.
    • The challenge lies in managing perceptions versus performance, especially in Western media and multilateral evaluations.
  3. Cross-border Coordination:
    • As India engages in overlapping forums — ASEAN, BIMSTEC, SCO, QUAD — policy coherence becomes critical. Fragmented messaging can dilute strategic intent.

India and ASEAN: A Case Study

  • India’s ties with ASEAN form the backbone of its “Act East Policy”, focusing on connectivity, maritime security, and trade.
  • However, despite shared democratic and cultural linkages, trade volumes remain modest (~$110 billion in 2024–25) compared to ASEAN-China ties.
  • India’s ability to project competence here depends on:
    • Strengthening maritime diplomacy in the Indo-Pacific.
    • Ensuring consistent high-level engagement beyond symbolic summits.
    • Addressing institutional fatigue within its foreign policy apparatus.
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Institutional and Strategic Dimensions

  • MEA Coordination: The Ministry of External Affairs (MEA) now operates through specialized divisions (e.g., Indo-Pacific, Development Partnership Administration, Global South Outreach).
  • Think-Tank Diplomacy: Institutions like ICWA, RIS, and ORF supplement government efforts in strategic communication.
  • Digital Diplomacy: India’s outreach through the MEA’s social media diplomacy has become a model of transparency and citizen engagement.

Challenges

  1. Resource Constraints: Limited diplomatic manpower and language training restrict deep regional engagement.
  2. Narrative Gaps: Domestic controversies (e.g., over freedom of expression or minority rights) can weaken India’s moral standing.
  3. Geopolitical Tightrope: Balancing relations with the U.S., Russia, and China demands nuanced, consistent messaging.
  4. Institutional Overlap: Multiple initiatives (G20, IORA, SCO, QUAD) risk diffusion of focus and follow-up capacity.

Opportunities

  • Global South Leadership: India is emerging as a voice for developing nations on climate finance, food security, and digital equity.
  • Cultural Diplomacy: Yoga, Ayurveda, Bollywood, and Indian diaspora networks strengthen India’s non-coercive influence.
  • Technology & Development Partnerships: Expanding cooperation in digital public infrastructure (DPI), health, and green energy enhances India’s diplomatic toolkit.

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