CRY launches ‘Girl Interrupted’ campaign to tackle disruptions in girls' secondary education

As part of its ongoing Poori Padhai Desh Ki Bhalai campaign, Child Rights and You (CRY) began the "Girl Interrupted" program.

This program aims to address one of the most important issues, interruptions in girls' education, particularly at the secondary level.

The “Girl Interrupted” ad highlights the harsh reality that millions of Indian girls confront when societal standards, financial constraints, and gender biases impede their educational progress.

These disruptions not only limit human potential but also greatly hinder society and national growth.

The campaign is a collection of pictures that cause one to pause and wonder why they aren't finished.

This is returning back to the basics in a technologically advanced society, as the "Girl Interrupted" campaign challenges our understanding of educational disruptions by provocatively and imaginatively illustrating their effects.

Every component of this campaign, from images and films to national awareness campaigns, emphasizes how crucial it is that Indian girls receive an uninterrupted secondary education.

The campaign, which was conceptualized by TistaThinks, will highlight the value of women's contributions to society and how a country may prosper when its women grow.

"This project is all heart. The issue that as a nation we are losing out because women are interrupted in their pursuit of education is both detrimental to society and a woman’s well-being,” said Tista Sen.

“We wanted to shake apathy. Question why and, more importantly, become advocates for what is a basic right for the future of women and the country,” added Sen.

Puja Marwaha, the CEO of CRY, said, “In the first phase of Poori Padhai Desh Ki Bhalai, the campaign highlighted how essential it is for girls to complete their school education—not just for them but because the entire nation benefits from it.”