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OTT content player Netflix has unveiled its cheapest plan – Rs 199 a month – but only for smartphones and tablets to expand its subscriber base in the country and to better compete with the likes of Hotstar.

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday. Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.

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