entertainment

OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday. Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.