business

After Months of Uncertainty, ‘Amazon’ now Optimistic of Stable E-Commerce Policy in India

The changes in e-commerce rules from the Indian government hurt Amazon and Flipkart badly and was driven by a call to protect India’s burgeoning seller class, as well as smaller e-commerce players who cannot match the deep pockets of India’s two biggest online shopping platforms. The focus in the e-commerce sector these days is around deep discounting and predatory pricing, along with an odd case of counterfeit products, but with all the attention around data and policy, the e-commerce business has definitely been hit by the government rules.