Apple may open iOS 27 to third-party AI models, signaling shift in strategy

Apple is preparing a major shift in how artificial intelligence works across its devices, with plans to allow users to choose third-party AI models within its next-generation software, according to a report published Tuesday.

The move, expected to arrive with iOS 27, iPadOS 27 and macOS 27 later this year, would mark a departure from Apple’s traditionally closed ecosystem. The report said the feature — internally referred to as “Extensions” — would enable users to select which AI service powers tools such as text generation, summarisation and image creation directly from device settings.

Under the proposed system, external AI developers would be able to integrate their models through App Store applications, provided they meet Apple’s compatibility requirements. This could effectively turn Apple devices into a platform hosting multiple competing AI systems rather than relying solely on Apple’s in-house technology.

The company has already been testing integrations with AI models from Alphabet and Anthropic, the report said, indicating early partnerships with some of the industry’s most advanced AI providers. Apple has not publicly commented on the development.

The shift comes as Apple seeks to narrow the gap with competitors like Microsoft and Alphabet, both of which have aggressively embedded AI across their ecosystems. Microsoft, in particular, has rapidly expanded AI features through its Copilot integrations, while Google continues to advance its Gemini AI offerings across Android and cloud services.

Apple’s approach to AI has so far been more measured, prioritising on-device processing, privacy and controlled rollouts under its “Apple Intelligence” framework. However, analysts say opening the ecosystem to third-party models could accelerate innovation while giving users more flexibility — a key demand as generative AI becomes central to everyday computing.

More clarity is expected at Apple Worldwide Developers Conference (WWDC) in June, where Apple typically unveils its next-generation operating systems and long-term software strategy. Industry watchers expect AI to dominate this year’s announcements.

The report also comes alongside strong business momentum for Apple. The company recently projected third-quarter revenue growth between 14% and 17%, significantly higher than market expectations of around 9.5%, driven by strong demand for its latest devices, including the iPhone 17 lineup and new Mac offerings.

If confirmed, the AI “Extensions” model could represent one of Apple’s most consequential software changes in years — potentially redefining how users interact with artificial intelligence across its ecosystem while reshaping competition in the rapidly evolving AI market.