Former owner takes swipe at critics as franchise valuation surges nearly 37x in landmark IPL sale led by Aditya Birla group.

In a dramatic reminder of the Indian Premier League’s explosive growth, former Royal Challengers Bengaluru owner Vijay Mallya has hailed his early investment in the franchise as “madness that paid off”, after the team was sold at a staggering ₹16,500 crore valuation.
Taking to X following the blockbuster deal, Mallya said his original ₹450 crore purchase in 2008—once ridiculed as a vanity move—has now multiplied nearly 37 times, underscoring the meteoric rise of the Royal Challengers Bengaluru brand.

The Bengaluru franchise was acquired by a high-profile consortium led by the Aditya Birla Group, in partnership with the The Times of India Group and Bolt Ventures, marking one of the most significant ownership changes in IPL history.
“I would like to heartily congratulate the new owners… When I bought the franchise in 2008 for ₹450 crore, most people laughed at me,” Mallya wrote, adding that the investment’s growth to ₹16,500 crore was “immensely gratifying”.
Reflecting on his tenure, Mallya said the idea behind the franchise extended beyond cricket, tying it to the Royal Challenge brand. He also recalled scouting a young Virat Kohli—now one of the sport’s biggest global stars—as one of the defining moments of his ownership.
A landmark day for IPL valuations
The RCB sale capped a historic day for the Indian Premier League, with multiple franchise deals reshaping the league’s ownership landscape.
The winning consortium for RCB is led by Kumar Mangalam Birla and also includes Bolt Ventures, headed by American investor David Blitzer, alongside private equity giant Blackstone Inc..
In a parallel development, the Rajasthan Royals were sold for $1.63 billion to a US-based consortium led by entrepreneur Kal Somani, reportedly backed by interests linked to the Walton and Ford families.
Regulatory nod pending, growth story intact
The RCB transaction remains subject to approvals from the Board of Control for Cricket in India and the Competition Commission of India. The sale also marks the exit of previous owners United Spirits Limited, a subsidiary of Diageo, which had earlier classified the franchise as a non-core asset.
The deal highlights the IPL’s rapidly expanding financial ecosystem. The league’s overall valuation is now pegged at $18.5 billion, driven by surging media rights, sponsorships, and global investor interest—transforming what was once seen as a risky bet into one of sport’s most lucrative assets.

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