IIT Roorkee launches AI-powered digital marketing course for professionals

IIT Roorkee has partnered with Futurense Technologies to launch a new postgraduate certification program in AI-enabled Digital Marketing and MarTech, aimed at working professionals seeking to upskill in emerging marketing technologies.

Scheduled to begin on Oct 11, the six-month program will be delivered online through weekend-only sessions.

Described as India’s first full-stack, no-code AI marketing certification, the course does not require prior coding knowledge.

To support learners from non-technical backgrounds, the program includes a preparatory Futurense Bridge Course that introduces prompt engineering, no-code workflows, and integration tools used in AI-driven marketing systems.

According to IIT Roorkee, this course comes in response to the growing integration of AI in digital marketing, where over 88% of marketers reportedly use GenAI tools, but fewer than 10% apply them across the full marketing funnel.

Upon successful completion, participants will receive a joint certificate from IIT Roorkee and Futurense.

An optional two-day campus immersion at IIT Roorkee is also offered for those seeking hands-on, experiential learning.

The curriculum covers the design and deployment of AI-powered marketing systems for CRM, automation, analytics, and content creation.

Learners will be trained on over 30 tools, including ChatGPT, Claude, Jasper, Canva AI, Segment, HubSpot, Google Analytics 4, and Looker Studio.

The program also features live AI clinics, real-world brand briefs, and a capstone project to showcase applied skills.

With emerging roles such as AI Content Strategist and MarTech Architect seeing annual growth rates between 15 and 22%, the course aims to fill the talent gap in real-time, cross-platform AI marketing.

Open to professionals such as marketers, content creators, product managers, consultants, and entrepreneurs, the program offers over 120 hours of live instruction, mentorship from industry leaders, and hands-on project work.

The total fee is ₹1.40 lakh plus GST.