Haat on Wheels Program

Haat on Wheels Initiative Overview:

What does it consist of?

A mobile shopping platform aimed at bringing genuine handloom items straight to city shoppers, introduced as a segment of a nationwide initiative to celebrate handloom tradition.

Department Involved: Department of Textiles

Executed in collaboration with the National Handloom Development Corporation (NHDC)

Goal:

To support indigenous handlooms, enhance market access for weavers, and introduce sustainable fashion into mainstream retail avenues.

Main Characteristics:

Presents 116 weaves from various regions of India.

Mobile vans move around Delhi NCR, stopping at markets, residential areas, and cultural venues.

Advocates the theme "My Handloom, My Pride; My Product, My Pride."

The direct-to-consumer approach links weavers with city purchasers.

Importance:

Improves the economic stability of weavers by eliminating intermediaries.

Promotes voice for local, self-sufficiency, and sustainable consumption.

Increases recognition of local fabrics and the safeguarding of culture.