MESC Roundtable Discussion in Dubai Expo: Focus on International Skill Ecosystem

New Delhi: Media & Entertainment Skills Council, (MESC), one the pioneer council for skill training for M&E domain, is hosting an Industry-Academia round table discussion titled “Fostering Skilling ecosystem by exchange of Knowledge, service & resources” in association with FICCI on 23rd March at Dubai Expo 2020 in Dubai. Focused on bridging the skills gap increasingly faced by students and young professionals entering the media and entertainment sector, the hybrid event brought together academic and profession experts from across the world to discuss ways of working together to address this challenge. The live event, hosted in Dubai, will also livestream for audience who tuned in online from across the world via MESC website and social media platform.

The core area of the discussion during round table would be Strengthening Skilling Ecosystem between India & UAE, Building Capacity of Trainers & master trainer as per International Standards, Opportunity for student, trainers & professionals between India & UAE, Collaboration of Industry- Academia & Academia- Academia and Exchange of content & learning as well.

On this initiative, Mohit Soni, CEO, MESC said: “Through the round table summit at Dubai Expo 2020; we envision to strengthen the skilling ecosystem of India by exchanging knowledge, resources, and services with UAE. Offering the student and trainer exchange programs with UAE will provide an extra edge to Indian candidates. India- UAE (Industry-Academia, Industry-Industry, Academia- Academia) association will certainly be strengthened with exchange of ideas and innovations.”

“The Middle Eastern media and entertainment market is expected to reach a value of USD 47,029.82 million by 2026, registering a CAGR of 7.4% during the period of 2021-2026. The Middle East media and entertainment industry is undergoing significant transformation. The increased adoption of mobile technology has created significant opportunities across media platforms. Moreover, evolutions in paid and digital media have created new rationales for investments. The usage of social media has also been growing across UAE, a trend of interest to agencies, brands, and media companies alike for advertisements. The new pay-tv and OTT players are increasingly populating the market dominated by free-to-air, direct-to-home (DTH) broadcasting until now,” Mr. Soni further added in the statement.

In this round table discussion eminent delegates Ayesha Ibrahim Zyeda Al Ali (Director Of Strategy & Institutional Effectiveness, Mohammad Bin Rashid School of Government), Ms. Prema Murlidhar (Woodlem Park School, Ajman), Dr. Persy Fernandez (Professor & Chairperson, School of Media & Communication, Manipal University-MAHE, Dubai), Mr. Jan Horn (Managing Director, SAE Institute, Dubai), Mr. Arpit Dugar (Head of Business, Next Education Middle East, Dubai), Prof. Manda Venkatramana and MS, FRCSEd, FRCS(Glasg) (Vice-Chancellor Academics & Dean College of Medicine, Professor & Consultant Surgeon, Thumbay Hospital, Gulf Medical University, Ajman) Mr. Mohit Soni, Chief Executive Officer, Media & Entertainment Skills Council, Ms. Monica Mittal (Head, Business Development, International Collaboration, NSDC Int. Ltd.) Mr. Ashish Kulkarni (Founder, Punnaryug Artvision Pvt. Ltd.), Mr. Mukund Cairae (President, Media Networks Division, Toonz Media Group, India), Mr. Sarju Mathew (CEO, Cambelts IMHD TVN), Mr. Jitendra Arora (Dean, Atlas School of Film and Animation, Atlas Skilltech University, Mumbai), Mr. Vineet Raj Kapoor (SXILL- Chandigarh Design School), Ms. Susmita Mukherjee (Assistant Professor, School of Contemporary Media, Pearl Academy, Delhi), Mr. Binu Varghese (Sustainable Minds Media Services), Mr. Chaitanya Chinchilikar, (Vice President, Whistling Woods International), Ms. Pratibha Pulijala (MESC Advisor)

will be there for giving insight about the industry and academia. Apart from these dignitaries, many Indian universities will be part of this round table.