Ahmedabad, Gujarat - Continuing its tradition of collaborating with industry leaders to provide cutting-edge education, Narayana Business School partnered with Idea Roast to host a landmark event focused on "Navigating GTM (Go-To-Market) Metrics." The event, held on 15th June, brought together a panel of esteemed jury members and a special guest to provide valuable insights and feedback to new age startups. This one-of-a-kind event focused on providing real values to entrepreneurs that assisted in making the said products/services better by understand the GTM of today’s world.
Event Overview
The format of the event was designed to enable brimming startups to come 1v1 with industry pioneers where entrepreneurs, investors, or industry experts provide constructive feedback and criticism on startup pitch decks, ideas, or products. Narayana Business School identified that idea roasting is a valuable concept that can help startups refine their ideas and products, ultimately leading to greater success and growth in the competitive startup landscape, hence - NBS x Idea Roast.
Like a shark tank format, the idea was to conduct an event which helps in providing startups an opportunity to present their innovative business ideas to a panel of esteemed jury members. The jury included:
- Nachiket Patel - Co-Founder And VP - Operations At Digicorp, Board member at GESIA IT
- Mithilesh Chudgar - Virtual CEO, Performance Coach - Business Growth Specialist
- Chirag Barot - Consultant at IT services/products
- Dr Shivangi Shukla - Associate Professor - Narayana Business School
Venue - Narayana Business School Campus
The panel discussion was moderated by Mr. Vishal Tiwari - VP growth and Strategy - Narayana Business School. Adding to the event's prestige, special guest Ananya Maloo, the founder of Nuutjob, brought her unique perspective and experience in the startup ecosystem in the firechat session headed by Kalp Bhatt who carries innate experience in acceleration and startup incubations.
The event kicked off with an introduction of the jury members and the special guest. Each startup pitcher was given 20 minutes to present their innovative ideas and products. The Q&A session that followed involved questions from the jury members, providing the startups with valuable feedback and insights.
After the Q&A session, the event took a break for networking, allowing the startups to connect with the jury members and other attendees. The panel discussion that followed focused on the theme of "Unveiling the Myths and Facts behind GTM Metrics." The discussion was led by the jury members and the special guest, providing attendees with a deeper understanding of the importance of Go-to-Market (GTM) metrics in the startup world.
The event concluded with the jury providing final feedback on the startups, highlighting key strengths and areas for improvement. An open floor Q&A session allowed all participants to engage with the jury and speakers, ask questions, and go in-depth into the discussed topics.
"We are thrilled to have collaborated with Idea Roast on this event," said Vishal Tiwari, VP Growth and Strategy at Narayana Business School. "Our goal is to provide our students with the best possible learning experience, and events like this help us achieve that. We are grateful to Idea Roast for their support and look forward to future collaborations."
Why Did The Theme of The Event Revolved Around GTM
Narayana Business School chose the theme of "Unveiling the Myths and Facts behind GTM Metrics" for their exclusive startup roast event because they recognized the significance of Go-to-Market (GTM) metrics in the startup world. By focusing on this theme, the event aimed to provide valuable insights and feedback to startups on how to effectively measure and optimize their GTM strategies.
The event's organizers understood that GTM metrics are crucial for revenue leaders, as they help in benchmarking performance and making data-driven decisions. By analyzing these metrics, startups can identify areas of improvement, optimize their strategies, and ultimately drive revenue growth.
Go-to-Market metrics are a set of key performance indicators (KPIs) used to measure the effectiveness of a company's marketing and sales strategies. These metrics provide insights into various aspects of the sales process, including lead generation, conversion rates, and customer retention.
By analyzing these metrics holistically, businesses can gain a deeper understanding of their sales processes and make targeted improvements to drive growth. Effective GTM metrics also enable companies to compare their performance to industry benchmarks, ensuring they remain competitive in their respective markets.
Events like these are vital because they provide startups with real value and opportunities to grow. They offer a unique platform for startups to test their strategies, receive constructive feedback from seasoned professionals, and refine their approaches to achieve better market penetration. By facilitating direct interactions with industry experts and successful entrepreneurs, these events help startups navigate the complex landscape of market entry and growth. Additionally, they foster a collaborative environment where ideas can be exchanged, and meaningful connections can be made, contributing to the overall ecosystem of innovation and entrepreneurship.
Moreover, the event's focus on GTM metrics aligns with Narayana Business School's commitment to providing its students with real-world learning experiences. By partnering with industries and organizations like Idea Roast, Narayana Business School is constantly updating its curriculum to provide the best learnings in higher education possible.
The event was attended by the MBA+PGPCE and PGDM students at Narayana Business School.
A jury member shared, "It was rewarding to see the passion and innovation of the startups. The event truly bridged the gap between academia and industry."
About Narayana Business School
Narayana Business School, one of the top B Schools in the field of higher education provides its students with immersive and practical learning experiences through sector focused and specialized MBA and PGDM programs. With a strong emphasis on entrepreneurship and innovation, the school offers a diverse range of programs and courses that empower students with the skills and knowledge necessary to excel in the multifaceted ecosystem. By partnering with organizations like Idea Roast, Narayana Business School continually updates its curriculum to ensure that its students are thoroughly prepared to navigate the dynamic challenges and opportunities of the real world.
