IIM Lucknow and TalentSprint join forces to revolutionize sales and marketing strategies for professionals

In an era where customer-centric approaches and digital integration are transforming the marketplace, Indian Institute of Management (IIM) Lucknow has teamed up with global edtech company TalentSprint to launch a forward-thinking executive program for professionals.

This collaboration aims to redefine how sales and marketing professionals adapt to the rapidly changing demands of today’s business environment.

With expertise from IIM Lucknow’s world-class faculty and TalentSprint’s leadership in online education, the program provides over 150 hours of live, interactive sessions designed to equip participants with the latest tools, strategies, and insights needed to excel in the digital age.

By blending academic rigor with practical learning, the initiative seeks to prepare professionals to meet elevated customer expectations and foster seamless collaboration between sales and marketing functions.

"As technology becomes the core of customer engagement, professionals must be agile and innovative," says Dr. Santanu Paul, Founding CEO of TalentSprint. "This program ensures participants are ready to navigate this interconnected landscape."

The 10-month course also features a five-day immersive campus experience at IIM Lucknow, offering networking opportunities and executive alumni status upon completion.

With a flexible format tailored for working professionals, the program is expected to shape the next generation of business leaders.