Siddaramaiah said there is a need to find new markets for surplus milk and gradually the Karnataka Milk Federation should be able to sell 5-6 lakh litres per day in Delhi-NCR.
Karnataka Chief Minister Siddaramaiah on Nov 21 launched the Karnataka Milk Federation’s (KMF) Nandini brand milk products in the Delhi-NCR market, pricing them marginally lower than competitors to gain a foothold in the region.
The cooperative will retail four cow milk variants, curd, and buttermilk from 22, with competitive pricing that undercuts established players like Mother Dairy and Amul.
Cow milk will be sold at ₹56 per litre, full Cream Milk at ₹67 per litre, standardized milk at ₹61 per litre, toned milk at ₹55 per litre, and curd at ₹74 per kg.
"We have surplus milk in the state. KMF along with Mandya Milk Union will market surplus milk of 3-4 lakh litres per day in Delhi-NCR," Siddaramaiah told reporters after launching the products.
State Animal Husbandry Minister K Venkatesh and Agriculture Minister N Cheluvarayaswamy were present at the product launch.
The federation currently collects 100 lakh litres of milk daily, with local consumption at 60 lakh litres, leaving a surplus of 40 lakh litres for expansion into new markets.
However, Siddaramaiah acknowledged the challenges of transporting milk over 2,500 km, which takes over 50 hours.
There is a need to find new markets for surplus milk and gradually the KMF should be able to sell 5-6 lakh litres per day in Delhi-NCR, he added.
KMF Chairman LBP Bheemanaik assured that milk quality would be maintained during transit.
The federation has already partnered with 40 dealers in the Delhi-NCR region to facilitate sales, he added.
With a robust infrastructure of 26.76 lakh milk producers, 15,737 dairy cooperative societies, and 15 district milk unions, KMF has a turnover of ₹25,000 crore and exports dairy products to over 25 countries.
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